![]() ![]() This strategy framework is focused on empowering players to make safe and responsible decisions about their betting and gaming, as well as normalising the use of safer gambling tools. The launch in Italy forms part of the “Made to Play Safely” pillar within the operator’s “Made for the Future” new ESG framework. “We are focused on ensuring that our customers are empowered to make safe and responsible decisions about their gambling, and we remain committed to continually investing in our teams and technology to create industry-leading, user-friendly tools that help achieve this.” The safety and security of the site and fairness of the games are natural concerns-or at least should be-of anyone playing online for real money. ![]() “By giving customers transparent information about their gambling activity in real time, we continue to ensure that safer gambling remains at the heart of the 888 customer experience. As Casino-On-Net, the site we now call 888.com was a pioneer in the online betting industry. “At 888 we recognise the need to use our proprietary technology to protect customers and promote safer play,” 888’s vice-president of customer safety and due diligence Andrew Anthony said. In 2021, 888 reported a 23% rise in the use of safer gambling tools among its customers, with customers using the Control Centre 20% more likely to amend their personal deposit limit and 102% more likely to use the take a break tool. ![]()
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